Admiral Brands

Home, Car and Van Insurance

Admiral, our first brand, was set up in 1993. Its products include MultiCover, MultiCar, home insurance and travel insurance, as well as personal loans and car finance. Admiral’s aim is to give customers the best possible customer service.

Apparent Insurance
Car Insurance

Apparent Insurance is the Group’s second U.S. direct insurance brand and was launched in January 2019. Apparent offers tailored features, discounts and services designed specifically for families.

Car Insurance

Balumba was Admiral Group’s first brand outside the UK. It launched in Spain in November 2006.

Car Insurance

Bell was set up originally as Bell Direct in 1997 targeting drivers with zero no claims bonus. Bell now specialises in plug & drive telematics insurance for safe drivers.
Price Comparison, launched in 2013, offers online insurance comparison services in the United States.
Car Insurance is Admiral Group’s direct insurance operation in Italy and was launched in May 2008.

Car Insurance

Diamond launched in 1997 in response to a gap in the market for good value, hassle free insurance aimed at women.

Car Insurance

Elephant, then, launched in 2000 and was the first UK company to sell car insurance online. Today it specialises in no nonsense, great value, straightforward car insurance.

Van Insurance

Gladiator Commercial launched in April 1998 as an insurance broker. The Group now sells van insurance directly through the brand, now known simply as Gladiator.

L’olivier – assurance auto
Car Insurance

L’olivier – assurance auto launched in December 2010. It is the Group’s direct insurance brand in France.

Qualitas Auto
Car Insurance

Qualitas Auto is the Group’s second Spanish direct insurance brand and was launched in March 2013.

Car Insurance

Veygo launched in October 2017 and currently provides temporary car insurance and learner driver insurance, but is looking to expand into other areas that can support flexible mobility solutions.

WiYou Seguros
Car Insurance

WiYou Seguros is the Group’s third Spanish insurance brand. It launched in June 2017 and is the first insurance brand in Spain to donate part of its profits (5%) to social projects.